In initial efforts to promote its industry leading line of timing and jump systems in North America, the Swift Performance LLC staff is developing strategic relationships with leading sports performance personnel from professional, college and high school teams along with university academic departments and elite training facilities around the US, Canada and Mexico.
In preparations for the NFL Draft, ESPN SportScience approached Swift CEO – Mark Fisher – requesting the exclusive use of its equipment to serve as the timing system measuring the speed of various NFL Combine position drills that the show analyzes. Show producer Tim Dix stated that the show’s continuing credibility requires the use of best-in-class, cutting edge technology and Swift’s SpeedLight timing gates were their clear choice.
Recent segments aired on ESPN using the Swift line featured NFL draftees: Auburn DE – Carl Lawson, CB’s Tre’Davious White from LSU and Florida’s Quincy Wilson.
Future shows this Summer will focus on the NBA Draft Combine and will highlight the highly versatile wireless Swift ezejump system.
Swift Performance is proudly expanding its brand awareness around the world and earning a reputation as the leader in highly accurate, versatile and reliable wireless timing & measurement systems.
SportScience – Show Details
SportScience is an ongoing television series that explores the science and engineering underlying athletic endeavors. Originally filmed as a 12-part series that was broadcast on FSN from September 9, 2007, to April 20, 2008 (Series 1), the second series (2009) also appeared on FSN. Series 3 (2010) was picked up by ESPN. ESPN, who has changed the name of the series to SportScience, has yet to air new episodes. Instead, the network has chosen to air various SportScience vignettes during programs such as SportsCenter.
The series is filmed inside a Los Angeles studio or on location using a mobile laboratory. Each episode on series 1 focused on testing certain aspects of athletics (such as human flight and reaction time), while series 2 either poses more questions from previous episodes, or tries to re-analyze sporting moments or trials and tribulations, puts a human against animals or machines, or even checking against other sports or challenging the odds with data gathered using motion sensors and accelerometers. Professional athletes are featured prominently and are used to test the limits of the human body. In addition, host John Brenkus also participated in cases where an “average Joe” was required.
The Lead Engineer throughout the Sport Science series has been Dr. Cynthia Bir, Professor of Biomedical Engineering at Wayne State University in Detroit, Michigan. Using methods that have been developed to understand human injury biomechanics, and developing new techniques to address the unique challenges found when studying live volunteers in high impact and high speed activities, Dr. Bir helps viewers to understand the forces (internal and external) sustained and generated by the body during high level athletic activities.
Sport Science was nominated for 4 Sports Emmy Awards in 2008 for Series 1, 2]winning for Outstanding Graphic Design. Series 2 received even more accolades in 2009, being nominated for 5 Emmys  and receiving 2 awards – again for Outstanding Graphic Design and also for Outstanding New Approaches in Sports Programming.